The Lonzo Ball Shoe Contract A Story Of Innovation And Impact

Following his father's guidance, ball passed on lucrative sneaker deals from major brands and bet on big baller brand. In a fascinating story by ramona shelbourne of espn,. The ball family created yet another firestorm on thursday when they unveiled lonzo ball's first signature shoe under the family brand, the zo2, with a price tag of $495. What are the key terms and conditions of lonzo balls contract with nike? What impact has lonzo balls nike shoe deal had on his brand image?

We began by analyzing the sales estimates for lonzo balls zo2 shoes. According to the estimate of the leading sneaker sales analyst, matt powell of the npd group, lonzos. Sports apparel giants nike, adidas and under armour were reportedly prepared to offer ucla point guard lonzo ball , a top prospect in the 2017 nba draft, a $10 million shoe. Nike, adidas, and under armour all reportedly refused to ink a deal with lonzo ball after his father lavar made what they considered to be unreasonable demands during early. Nike, under armour and adidas were all prepared to offer lonzo a shoe contract in the neighborhood of $10 million over five years before the los angeles lakers landed the. According to espn's darren rovell, nike, adidas, and under armour all offered lonzo ball a $10 million shoe deal, but his father, lavar ball declined the offers because he. Lonzo ball wasnt wrong when he tried to disrupt the shoe industry. He and his team might have been able to make it work had they built out a more solid foundation before launching the.