Today, the levis brand and global icon beyonc debuted pool hall, the second chapter of the reiimagine campaign and a celebration of the levis brands enduring. Beyoncs latest collaboration with levis, titled reiimagine, is more than just a nod to the pastits a reworking of one of the most iconic denim campaigns of the 20th century. Building on the success of the first. The ad is a modern take on nick kamen's iconic 1985 levis 501 advert. In beyonce's version, she can be seen heading into a laundromat with a bucket of diamonds, wearing a $98 pair of levi's.
On monday, the superstar announced the second part of her partnership with the iconic denim brand, titled,.
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