Clarks impact has amplified an already upward trend of fan interest in womens basketball. The total attendance record for division i womens basketball was broken in the. Des moines, iowa women's basketball continues to attract crowds and break tv viewership records, and the iowa hawkeyes are paving the way. Leaders and coaches of. If youve been following college basketball lately, even casually, its impossible to ignore the increasing lure of the womens teams as exemplified by iowa and their star player, caitlin clark.
The programs importance is reflected in its. In a february 15 th article on its website, the ncaa described the effect: Womens basketball has seen a rocketlike rise in popularity in recent years, and iowa senior caitlin clark.
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